Franchise Growth

Franchise Growth

Franchising is a successful business growth model and an effective marketing method. It is an exciting new venture for your business to commence, and when planned, executed and managed correctly your franchise will succeed and grow.

Countless franchised businesses across Australia have proven that when you invest in best practice franchise solutions, your business and concept will thrive. Growing your brand through franchising interlocks the strength of your business with the motivation and financial resources of individual entrepreneurs, namely your franchisees.

Baybridge Advisory are experts in franchising. We focus on creating a profitable franchise business for you the franchisor by achieving results and are committed to maximising your return on investment. If you implement your franchise business effectively and match that with a solid framework, then faster expansion and brand growth is a very definite and possible outcome. In return, consistent benefits and profits are realised between both parties.

Starting a Franchise

Getting franchise enquiries, but not sure what to do?

Are you experiencing rapid growth and market attention?

Is managing staff becoming a constant headache and time consuming?

Before embarking on developing your franchise model, you need to build a sound and sustainable commercial business framework that has implemented the most appropriate management practices in order to execute on a growth strategy. With our guidance, knowledge and expertise we will support your business by implementing a well-structured plan to setup your business and franchise journey for success.

So where do we start? The answer is simple. Structuring your business with growth in mind, protecting your intellectual property and trademark, developing your unique concept, determining a sound and achievable roadmap for growth, assessing your business financially, making sure you have the right sites and leasing strategy with your current business, what systems and operations tools you are currently using and assessing if changes need to be made.

These are the foundations from which we start to build your business and franchise network. We will work with you giving you access to savvy and astute guidance, support and resources to make sure you are getting your business ready for franchising from the very beginning.

Franchise Development

Getting franchise enquiries, but not sure what to do?

Are you experiencing rapid growth and market attention?

Is managing staff becoming a constant headache and time consuming?

Through our efficient franchise development methodology, we place emphasis on developing the most sound franchise model for you and your business.

Once you have decided to expand your business concept through franchising, there are a number of short and long term goals and objectives that need to be developed in order for the implementation of your franchise structure to grow successfully. We work on developing clear objectives and ensuring that your business is supported by the right structure for the business type and industry.

These practices are tailored to suit you and your businesses needs for it’s long-term prosperity from the initial stages. Throughout the development phase, we will work closely with you, build or recommend an economic model, operations manual, commercial policy and legal documentation required for your franchise.

Having worked with many brands and networks we are able to benchmark your business against the market and offer guidance on the attractiveness of the business to prospective franchisees. We do not just want to develop a franchise business for you but aim to develop an opportunity that the market will demand.

Economic Model

To guarantee the success and longevity of your franchise business, Baybridge Advisory will develop a franchise economic model that will assess the feasibility and viability of an adequate return on investment for you, the franchisor as well as your potential franchisees. It is imperative that the costs involved with establishing the franchise single unit relate favourably and realistically to a plausible payback period, return on investment and likely enterprise value expected from the franchisor and franchisee relationship are delineated within the economic model.

Operations Manual

By developing a clear and simple-to-follow operations manual, we will work with you to enable you to streamline the operational standards of your franchise network. Your franchise operations manual will be used as a daily guide for franchisees as well as their employees and will ensure consistency in each of your franchise locations. The Operations Manual will be one of your most important training tools and when planned, documented and executed it will support the long-term running of your franchise network and business.

Commercial Policies

A lucrative Franchise Commercial Policy will determine all of the elements of a sound business model. It expresses business decisions vital to the proper operation of the franchise relationship’s roles, responsibilities and obligations for both parties. Baybridge Advisory will develop your specifically tailored franchise commercial policy to anticipate any issues and prospective problems that may occur between you the franchisor and your franchisee. Pre-empting any issues that may arise is a proactive way to manage risk and ensure a successful franchise operation.

Legal Documentation

Following the development of your franchise; economic model, operations manual and commercial policy, two key pieces of legal documentation essential to the franchise will be composed by Baybridge Lawyers; Franchise Agreement and Franchise Disclosure Document. Other areas of due diligence covered include corporate structure, trademark and ownership of intellectual property will be addressed in detail, with advice given on how to best position your business as a whole.

Franchise Implementation

Having issues with recruiting franchisees?

Is your system appropriate for franchising?

Do you have the right leasing strategy?

Baybridge Advisory work extensively with our clients to implement any growth plan or develop a strategy to achieve the objectives desired. We tailor the implementation process to offer the highest level of guidance, energy, resources and support to you, the franchisor.

During much of the franchise implementation phase of franchising your business, business owners and operators often find that they exhaust all of their resources trying to manage a team, work with franchisees, build an organisation and run the business on your own. This is where we come in.

Our comprehensive experience with bringing a franchise to life by assisting you in managing the finer details for you, working with you in making the franchise tangible and profitable from it’s execution. Our expertise will guide you through each of these integral elements. In order for a franchise to be successfully executed it needs to have sound processes in place for recruitment, marketing, resourcing, leasing, operations, brand positioning and funding. We provide support to your business at its core, meaning that your franchisees and organisation have the strength and fortitude to operate in the most desired manner.

Franchise Recruitment

The right franchise recruitment strategy is crucial to the growth of your successful franchise network, it is a critical factor in the long-term sustainability of your franchise business. Baybridge Advisory will guide and support you through the administrative processes in setting up systems and procedures for franchisee recruitment methodology, allowing you to attract, engage and source the most suited franchisee for your growing network.

Operations & Technology

Effectively implemented franchise operations and technologies allow smoother operating and a streamline effect, increasing the productivity of your franchise network at the individual franchisee level. By investing time and resources into operational as well as technological tools, you will allow your business to lower its operational overhead and increase profitability for your franchisees, and thus yourself as the franchisor. Baybridge Advisory work alongside you to source the most up-to-date technology and operations for your organisation, allowing your franchise network to operate in a simplified, structured, measurable and standardize manner.

Commercial sites & Leasing

We provide you with the tools needed to train franchisees in sourcing potential commercial sites and developing lease agreements throughout all stages. Finding and negotiating the best possible sites or locations for your franchisee’s is integral to supporting and ensuring individual franchisee success. As with nearly all industries, location acts a very important tool to present itself to your franchisee’s target customer base.

Financials & Funding

Your imminent franchise success will be determined by one simple factor; that is how well your franchise network on the whole is performing. If your franchisee’s are not performing then it is your obligation to take a pro-active approach to making sure things don’t get out of hand or act too late. We have developed specific financial reporting tools that will allow you to monitor weekly the performance of your entire network, franchisee or corporate, as well measure how that relates back to your head or support office requirements and profit and loss. A commitment to understanding at the individual level of your entire franchise financial performance is one of the most important best practices you can introduce into your business network.

Franchise Marketing Plan

Developing a clear and well-defined franchisee marketing plan is one of the most important ways to support your franchisee at an individual and local market level. Baybridge Advisory assist and guide you in implementing sound franchisee local area marketing methods to best suit the franchise business.

Head Office Resourcing

Effectively implemented franchise operations and technologies allow smoother operating and a streamline effect, increasing the productivity of your franchise network at the individual franchisee level. By investing time and resources into operational as well as technological tools, you will allow your business to lower its operational overhead and increase profitability for your franchisees, and thus yourself as the franchisor. Baybridge Advisory work alongside you to source the most up-to-date technology and operations for your organisation, allowing your franchise network to operate in a simplified, structured, measurable and standardize manner.

Unique Franchise Concept

A holistic and prevalent, unique and marketable franchise concept will aid immensely in the growth and success of your franchise. The business concept needs to stand out from the crowd and attract the best possible franchisees into your network. You can expect Baybridge Advisory to constantly challenge you to remain at the forefront of your specific industry and support you to ever evolve at a conceptual level to meet market demands big or small.

Brand DNA & Positioning

Brand DNA is understood as the ethos of your concept at its core. Much more than just the physical embodiment of a product or service, the DNA is all of the layers that hold it together and give it identity. Baybridge Advisory will break down your business in order to effectively position it within the marketplace. Knowing your brand’s DNA allows you to successfully position it in the market, aiming it at the right consumer, and taking the leading place in its industry.

Franchise Management

Have you measured the performance of your network?

Are the people in your organisation impacting your growth?

Is the international interest a distraction?

At Baybridge Advisory, we believe in unlimited success. After the Implementation and Execution stage of franchising your business, we will look after your franchise management strategy.

Throughout the management stages of franchising your business we will focus on areas including leadership, culture, corporate governance, franchise operations, strategic projects and potential ongoing growth. We continue to work alongside you, the franchisor and support you in managing your organisation, through sound systems and structures established specifically for your business.

We are dedicated to an ongoing relationship with you and your business and ingraining the key fundamentals for driving your enterprise. Our continuing relationship with our clients means that we are always looking to maximize the potential. Your growth and success are what matters most to us.

Corporate Governance

By defining and outlining the rules, relationships, systems and processes within your organisation, you are setting the benchmark for its daily activities as well as long-term goals. Following the implementation and execution of your franchise, Baybridge Advisory help you manage your operations and make certain that these processes are exercised and maintained, from a franchisor and corporate network level. When corporate governance is instilled into the top management of your organisation, this will leak down through to your managers and employees and thereafter your franchisee’s.

Leadership Skills Development

Franchise owners, at times are in theory successful enterprise directors, however if lacking leadership skills, they can witness flaws in each level of their business due to lack of communication and company culture. Baybridge work with our clients to build long-term leadership skills for the franchisor, one of the most integral components of running your own franchise operation. By instilling leadership skills into you, you will naturally take the lead and drive a thriving conglomerate.

Strategic Projects

The usefulness of implementing strategic projects into a business’ long-term success is of ever-expanding importance. This approach holds the primary goal of gaining a competitive advantage by focusing on your franchise enterprise’s overall direction. At an enterprise level, this allows the franchisor to revise tactics and goals and implement these into new projects for increased profitability and achievement through each layer of the business. We provide guidance in exploring the franchise vision through updated tactics and practices.

Blue Ocean Growth

Blue Ocean Growth in laymen’s terms is understood as untapped market space. In this space, competition is irrelevant and there is the opportunity for highly profitable growth due to greater share of the product or service demand. Baybridge Advisory is a team of business experts, solidly embedded in the marketplace and with access to preeminent resources and tools. We will continually explore, encourage and challenge you to be prepared and take advantage of new opportunities in your market and industry space and guide you into taking on the challenge of entering uninhabited business landscapes.

Why Choose Us

Down to earth, straight to the point advisors with nothing more than a desire to assist in building successful businesses. Our clients enjoy the benefit of working directly with the senior team, fixed fees and ability to recognise the priorities for success.
  • Getting franchise enquiries, but not sure what to do?
  • Are you experiencing rapid growth and market attention?
  • Is managing staff becoming a constant headache and time consuming?
  • Is your cash flow limited for funding future growth?
  • Have you proven your business concept?

Enquire Today

Fill in the form below or contact us on (02) 9232 3511
Level 1, 109 Pitt Street NSW 2000 Australia
Level 1, 109 Pitt Street NSW 2000 Australia
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